The Department of Marketing was created in the academic year 2009-2010, at the Faculty of Business, University “Aleksander Moisiu”, Durres. In line with UAMD’s “Students on Focus” philosophy as an institution, the department is a structure created in the function of the student, meaning that the teaching process, services, activities and tools are available exclusively to improve the students experience on this educational institution.
The Marketing Department is one of the five departments of Business Faculty. It has a Marketing Management branch and offers full-time bachelor cycles, a scientific and professional master, as well as a doctorate who has a Marketing Management study program. It consists of 14 members. This department covers teaching on marketing subjects at the faculty of Business.
The Marketing Department has a special importance within the faculty, as it offers study programs of interest to students in line with the needs of the labor market. The study programs covered by this department have been expanding and improving in terms of curricula, teaching methods, scientific activities, and so on. Since the creation when the number of students was about 50 students in all study cycles, today in the current academic year there are over 500 students in the three study cycles. The Department aims to maximize the quality of teaching through full-time and part-time academic staff, aiming at providing value added not only to the Business Faculty, but also to the University as a whole.
The Department supports strongly the increase of the academic level, encouraging the graduation and scientific qualification of its staff members, having the largest number of academic staff with the title “Professor” at university level. Thus, at the end of the academic year 2015-2016, there were 6 members with the title “Associate Professor” and 1 with the title “Doctor Professor” and 2 with Doctor of Science degree. While during the academic year 2016-2017 two other members of this department have received the scientific degree “Doctor of Science”.
The Department’s main focus is to provide excellent teaching methods through a highly professional and dedicated staff that will enable students to have a comprehensive and profound training on the marketing field so that they are ready and willing to necessary for the labor market. Our goal is for every student to feel confident that after graduation there will be multiple opportunities, thanks to the knowledge gained, to build a successful career.
The Department focuses on continuous curriculum improvement, adapting to market needs, as well as student requirements from all cycles. The work culture of the department is based on comprehensive and regular discussion and debate as regards curriculum improvement, addressing issues raised by students, collaboration with business marketing experts by inviting them on a regular basis to hold opn lectures for students, initiating academic and scientific research activities, as well as those with social impact. The Marketing Department is presented with a full bachelor and second level study program (Professional Master and Master of Science). The market, which becomes increasingly competitive, requires the education of a new elite of employees and marketing managers, whose knowledge and skills will ensure competitiveness with efficiency and success in domestic and international markets. Training in the field of Marketing Management takes into consideration the changes that come as a result of transformation and development of the economy. Modules, subjects, and subjects that are dealt with in the programs offered throughout the training period are fully tailored to economic reality, student expectations, and the specific needs of business organizations. The combination of basic training with selected student profiles makes the teaching process much more interesting and enhances professional skills as well as student employment opportunities.
Our mision is to provide the best and most modern curricula in the field of marketing management, enabling the Albanian market to have skilled and willing professionals to guide ventures into an innovative economy.