Communication and Digital Marketing

Bachelor Programme Communication and Digital Marketing

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The purpose of the Bachelor Programme Communication and Digital Marketing is to prepare professionals with the right qualifications and sufficient knowledge in the field of marketing. Developments in the marketing field are fast and complex. Students graduated in this field should be able to understand, analyze and anticipate these developments. To develop their ability to build and evaluate economic and marketing reports; providing students with theoretical knowledge on marketing science by integrating this knowledge with practice; providing students with the appropriate operational and practical competencies for business reality analysis and not just where market actors operate; to create the necessary space for further academic and professional qualification by expanding their opportunities to adapt into the labor market; to develop the capability of developing marketing campaigns, etc.