Eldian Balla


Phd. Eldian Balla is a lecturer in the Department of Marketing at Aleksandër Moisiu University of Durrës. He holds degrees from the Agriculture University of Tirana (BSc Agribusiness), the University of Tirana (MSc Marketing) and “Aleksandër Moisiu” University, Durres (PhD Marketing).

Previously he was Sales and Marketing Manager at EHW Gmbh Company. Sales and Marketing Manager at OPEL-NOSHI Company. Loan Analyst at ProCredit Bank.

Phd. Eldian Balla has authored or co-authored of book Metric Marketing and over 10 publications in peer reviewed journals at regional, national and international conferences. Some of publication are;

His publications include ; “HOW DO PRODUCT’S ATTRIBUTES AFFECT CONSUMER BEHAVIOR: AN EMPIRICAL EVIDENCE OF THE BRAND CHOICE” (2015). “DO CONSUMERS TRUST THE LOCAL BRANDS? EMPIRICAL EVIDENCE FROM ALBANIA” (2015). ‘HOW DOES ALBANIAN CONSUMER PERCEIVE FOREIGN PRODUCTS” (2013). “CONSUMERS TRUST IN THE GLOBAL BRANDS: EMPIRICAL ANALYSIS IN THE CONTEXT OF CONSUMER PERSPECTIVE” (2013).