Ervin Myftaraj


Prof. As. Dr. Ervin Myftaraj is a lecturer at Marketing Department in  “Aleksandër Moisiu” University, Durrës since 2008. He owns a degree from Tirana University (Bachelor in Business Administration), Scientific Master’s degree at Marketing and Operations Management in UMBT and a PhD in Marketing field with dissertation topic “The synergy that is created by the interaction of marketing relations with online marketing. The case of albanian banking industry”, in  “Aleksandër Moisiu” University, Durrës. Currently he is Head of Marketing Department in Business Faculty.

Prof. As. Dr. Myftaraj is author of more than 50 publications in scientific magazines and regional, national and international conferences, of which 6 have an impact factor. All these publications and references, national and international, as in: USA, Italy, Hungary, Greece, Romania, Croatia, Macedonia, Montenegro, Kosovo etc. Also he is coauthor in some publications and republication of academic literature. They cover fields of Basic Marketing, Marketing Managment, Comsumer Behavior and Advanced Marketing.    His publications include; ‘The power of mix communication in relationship marketing offline versus online. The case of the Albanian banking sector (International Journal of Ecosystems and Ecology Science  IJEES USA, ISSN 2224-4980”  (2015), “The importance of discrimination analysis to generalize the results. The case of identification the connections between the variables and the relationship marketing in banking sector in Albania” (Academic Journal of Interdisciplinary Studies MCSER Publishing, Rome-Italy ISSN 2281-3993 (2013),  “The Impact of Demographic Factors for the Construction and Implementation of Marketing Relationships in the B2C market” (Mediterranean Journal of Social Sciences) ISSN 2039-9340 (2012), Etc.