Marketing-Management


Master of Science in “Marketing-Management”

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Program description of the Master of Science in Marketing-Management

The purpose of this program is to prepare professionals with the right qualifications and in-depth knowledge in marketing. Developments in the marketing field are fast and complex. Students graduated in this field should be able to understand, analyze and anticipate these developments; to develop their ability to build and evaluate economic and marketing reports; providing students with theoretical knowledge on marketing science by integrating this knowledge with practice; providing students with the appropriate operational and practical competencies for business reality analysis and not just where market actors operate; to create the necessary space for further academic and professional qualification by expanding their opportunities to adapt into the labor market; to develop the capability of developing marketing campaigns, etc. This program offers further study opportunities in study programs: PhD in “Marketing Management”.