Bachelor Program Marketing-Management

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Description of the Bachelor Program Marketing-Management

The “Marketing-Management” study programs offer both, basic knowledge for students as for professional related to the course of study. The aim of the “Marketing-Management” study program is to qualify graduate students who can fit into managerial and marketer roles based on the present market demand. The continuous market changes, along with the globalization process, require qualified specialists in all areas of management. This program is organized to deliver the necessary professional skills to the students which can help them to be successful in the job market.  The Bachelor Program of “Marketing-Management” creates a variety of career opportunities in the professional and academic field. At the same time, it enables employment in the private and public sectors, as the program creates full knowledge of the business/institution brand and solves their problems and developments.


Why should you study in this program?

The purpose of this study program is to prepare professionals with the right qualifications and sufficient knowledge in the field of marketing. Developments in the marketing field are fast and complex. Students graduated in this field should be able to understand, analyze and anticipate these developments. To develop their ability to build and evaluate economic and marketing reports; providing students with theoretical knowledge on marketing science by integrating this knowledge with practice; providing students with the appropriate operational and practical competencies for business reality analysis and not just where market actors operate; to create the necessary space for further academic and professional qualification by expanding their opportunities to adapt into the labor market; to develop the capability of developing marketing campaigns, etc.


Where can you get employed after completing your studies?

The Bachelor program in “Marketing Management” contribute on developing a range of skills, such as practical, managerial and communicative, for the purpose of marketing-management application in private and public companies. The learned knowledge is of general theoretical formation in the field of economic sciences. The results of the study program, the student acquires knowledge and skills that can help him to work as marketing manager, sales manager, marketing-management specialist, communication specialist, media management specialist, public relations offices, product manager, etc.