Marketing-Management


Bachelor Program Marketing-Management

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Description of the Bachelor Program Marketing-Management

The “Marketing-Management” study programs offer both, basic knowledge for students as for professional related to the course of study. The aim of the “Marketing-Management” study program is to qualify graduate students who can fit into managerial and marketer roles based on the present market demand. The continuous market changes, along with the globalization process, require qualified specialists in all areas of management. This program is organized to deliver the necessary professional skills to the students which can help them to be successful in the job market. The Bachelor Program of “Marketing-Management” creates a variety of career opportunities in the professional and academic field. At the same time, it enables employment in the private and public sectors, as the program creates full knowledge of the business/institution brand and solves their problems and developments.